WP Grow
case study

WP Grow

Build Customer Lifetime Value with WP Grow’s Playbook for Loyalty and Retention
WP Grow

The challenge of journey-based personalization: Beverage industry leaders launched an innovation brand and were faced with fragmented and disparate data on customer journey.

WP Grow
WP Grow

Tailoring timing and content for cross sell or upsell: The Digital Marketing team was faced with ambitious direct-to-consumer growth goals, but they struggled to determine when and which customers needed to be nudged from trial into routine use or rescued from churn. Their CDP provided low-level RFM purchasing metrics, which didn’t translate into a playbook of outreach tactics that would increase CLV.

How to identify the most valuable customers to maximize profit: The team needed customer-specific journey stage-based engagement in order to drive higher CLV more often.

WP Grow

Combining Customer Lifetime Value with tactics: Powerful WP Grow models revealed each individual customer’s future-forecasted CLV and stage along their journey from trial to routine to churn. The application matched the right nurturing strategy and content to each customer, helping the brand speed habituation, reduce churn, and increase repeat purchasing overall.

WP Acquire

Next Solution

WP Acquire