Once we started using Nucleus for our ad spend budget planning, we saw immediate opportunities to improve ROAS. We quickly learned which tactics just weren’t driving results and relied on the Ad Spend Optimizer to continuously replan and improve.
With Well Principled, we created a supply chain “nerve center”, being able to optimize costs and resources with machine learning, while funneling in input from customers, finance and commercial which led to best-in-class results in new product forecast accuracy.
With WP Nucleus we’re more confident in who we target, what products to promote, and the investment needed to scale return. The intelligence and automation it provides has greatly improved our efficiency.