Use a familiar calendar interface to plan price promotion scenarios. Set the timing and discount for each promotion in your planning horizon. Promos can be the same across or vary by retailer. Support what-if scenario planning by collaborating with your team on a shared portfolio of alternative promo calendars.

Immediately assess the impact of promo scenarios on sales, revenue or profits. Save time, because our software automatically combines your newly created scenario with the most recent consensus ad spend plan, store launches and other inputs. Plan with confidence, knowing your forecast comprehensively accounts for the drivers of consumer behavior, including seasonality, price sensitivity, substitution within a product line, and more.

Compare forecasted unit sales, revenue, gross profit and promo “spend,” across a portfolio of alternative promo calendar scenarios. Easily see how the impact of scenarios differ across time. Drill-down to results within a product line and by retailer. Easily collaborate with Supply Chain by making a decision with your team and submitting directly to the upcoming S&OP planning cycle.

Let our optimizer do the work of discovering the best promo plan. Define your financial goal including NPV or net revenue, select a time window, constrain the range of discounts, designate retailer price advantage and let the optimizer get to work. You can optimize the promo calendar by retailer, the ad spend budget by line item, or even both at the same time.