Solutions‍

Teams use the Nucleus platform to optimize their ad budgets, promo calendars, and demand plans using our collaborative workflow software

For Product Teams

Increase Margins

For Media Teams

Increase ROAS

For Demand Teams

Increase Accuracy

Auto-quantify Price Effects

WP models automatically isolate how your customers respond to price and promo from other concurrent causes

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Optimize MSRP and Promos by Retailer

Input retailer promo shares and constraints like minimum funding, max-on/min-off, and see the auto-optimized promo calendar

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Adjust & Compare Promo Scenarios to Create a Plan

Use your expert knowledge to easily adjust any part of the calendar, auto-compare alternatives, and lock in the plan

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Auto-quantify Ad Spend Effects

WP models automatically isolate how your customers respond to ads from other concurrent causes

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Optimize Ad Spend by Channels, Partners, Phase and Geo

Input CLVs, COGs and constraints like agency-committed budgets, and see the auto-optimized total budget and line item allocations across weeks and geos

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Adjust & Compare Media Scenarios to Create a Plan

See which agencies and tactics are spending short or past saturation, and who is really driving awareness. Use your expert knowledge to easily tweak allocations, auto-compare alternatives, and lock in the plan

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Forecast with Combined Marketing Effects

WP models automatically quantify demand’s response to the real drivers of the business, beyond seasonality and word-of-mouth to granular promo and ad tactic effects.

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Consolidate and Manage Operational Forecast

Easily integrate and hot-swap forecast inputs from marketing and other teams, translate STCs to STRs, and use auto-compare to facilitate the S&OP workflow to create operational plans or annual budgets.

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Assess and Remediate to Create the Consensus Plan

Use your expert knowledge to easily “value add” changes to the automated forecast at every granularity before publishing a single-source-of-truth Consensus that works for everyone